Sustainability Commitment

Each creation is designed to accompany you for a long time, in harmony with your values.

Rather than following the fast pace of trends, I create pieces that will last through the seasons and fit seamlessly into your wardrobe, with versatility and longevity.

I place great importance on quality and sustainability in everything I do. I select natural materials such as cotton, linen, wool, ensuring that each piece is not only resistant to time but also respectful of the planet.

I work closely with certified suppliers and materials, committed to creating pieces that are both beautiful and responsible.

Yellow Sometimes Blue reflects the belief of living with intention. With each piece I create, I invite you to join me on this journey of creating beauty, celebrating individuality, and embracing a conscious lifestyle.

History

Jaune Parfois Bleu was founded in 2020 by Claire STEVEN, as sustainable fashion became increasingly important in the fashion industry.

Rocked by creativity and manual work, I wanted to use my hands to create pieces with real craftsmanship value.

Missions and vision

  • Thoughtful design

    My approach is rooted in the principles of slow fashion, creating pieces that last a lifetime. I offer pieces that embody quality and a sense of heritage.

  • Celebrating diversity

    I believe that fashion should adapt to each of us, and not the other way around. My designs celebrate uniqueness and encourage the expression of individuality.

  • A connection with nature

    Inspired by nature, Jaune Parfois Bleu's pieces are inspired by organic shapes, natural textures and forms that echo the mountains that inspire me.

Materials: where quality meets conscience

  • Fabrics

    I am committed to using natural and sustainable materials, to ensure the highest level of quality.

    I only work with fabrics from end of rolls, in order to avoid overproduction, or certified organic fabrics, for controlled and reasoned production.

    I choose soft, breathable and comfortable materials to ensure that people want to wear the clothes.

    The textile industry is responsible for around 8% of global greenhouse gas emissions. Using materials from dormant stocks reduces this impact.

  • Packaging

    Our current packaging contains biodegradable, compostable and recycled materials:

    • The soft envelopes are made from recycled and biodegradable waste.
    • Cardboard boxes are made from 100% compostable and recyclable products.
    • All packaging is produced in the EU.

  • Where to find us:

  • In Tours

    The eclipse concept store

    69 Rue Néricault Destouches

    37000 Tours

    Wednesday to Saturday, 11 a.m. to 7 p.m.

  • In Lyon

    The Shopping Apartment

    10 Rue Bellecordière 1st floor

    69002 Lyon

    Tuesday to Friday from 12 p.m. to 7 p.m. and Saturday from 10 a.m. to 7 p.m.
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